International Journal of Bank Marketing英文简介

The financial services sector is a highly active area for marketers, both from an industry perspective and an academic perspective. The International Journal of Bank Marketing (IJBM) provides the venue for the dissemination of state-of-the-art research on marketing issues related to a range of financial services providers, from banks and insurers to financial advisors and credit providers. The journal primarily focuses on empirically-based studies, thought pieces and review articles. Due to its international nature, articles featured in IJBM explore financial services marketing issues from every corner around the globe.

International Journal of Bank Marketing中文简介

从行业和学术的角度来看，金融服务业是营销人员非常活跃的领域。《国际银行营销杂志》（ijbm）提供了传播与一系列金融服务提供商（从银行和保险公司到金融顾问和信贷提供商）有关的营销问题的最新研究的场所。该杂志主要关注基于经验的研究、思想片段和评论文章。由于其国际性，ijbm中的文章从全球各个角落探讨金融服务营销问题。

International Journal of Bank Marketing中科院分区

International Journal of Bank MarketingJCR分区