Journal of Consumer Behaviour英文简介

The Journal of Consumer Behaviour aims to promote the understanding of consumer behaviour, consumer research and consumption through the publication of double-blind peer-reviewed, top quality theoretical and empirical research. An international academic journal with a foundation in the social sciences, the JCB has a diverse and multidisciplinary outlook which seeks to showcase innovative, alternative and contested representations of consumer behaviour alongside the latest developments in established traditions of consumer research.

Journal of Consumer Behaviour中文简介

《消费者行为杂志》旨在通过发表双盲同行评议、高质量理论和实证研究来促进对消费者行为、消费者研究和消费的理解。一个具有社会科学基础的国际学术期刊，JCB有一个多样化和多学科的观点，旨在展示创新的、可替代的和有争议的消费者行为表现，以及消费者研究传统的最新发展。

Journal of Consumer Behaviour中科院分区

Journal of Consumer BehaviourJCR分区